Benefits Of Buying Web Hosting In The UK And US
For many people who are simply intending to set up a personal blog so they can keep an online journal chronicling their daily lives, there is a number of different choices: buy web hosting in the UK or wherever they happen to live; buy web hosting in the USA because that’s likely to be where the biggest audience is; or choose a free host instead. They could opt for a free blog platform such as Blogger, and have a really basic site that will only ever be seen by family and friends. Or they could decide to pay a small amount of money to register a domain name of their own choosing, and buying a monthly web hosting package. This will allow them to have a more unique and professional looking site. The latter is a good idea for people who want to create a passion site or blog that they want to encourage thousands of people to read on a regular basis.
On the other hand, if you are somebody who makes a living by creating informational websites, and include ads or affiliate offers, the chances are you will have the intention of creating many, many websites; not just a single blog, but a whole bunch of sites about all the topics under the sun. For internet marketers and affiliates, it is very important to choose the best keywords, and to write copy that enables search engines to understand what your site is about. It is not good enough simply to stuff your chosen keyword into a post several dozen times! You should aim for quality content for your readers too.
The thing about finding nice low competition keywords is that often you will find that they are great at one particular time of the year (in other words they exhibit seasonality); or you may find that they have a particular geographical bias. You might still choose to build a site about something seasonal, and understand you will make no money during the rest of the year. The geographical problem can be fixed more easily. So even if you are based in America, you might want to consider buying a UK web hosting package if some of the sites you intend to build have a British bias. For example, you probably wouldn’t get very far trying to build a site about cricket, and sell it to an American audience.
Sticking with the cricket example, you might find that hosting such a site on your US based servers and using a bit of shrewd marketing allows the site to reach a top position in the search engine results. But don’t forget that search engines have different datacenters which are also biased geographically. It would be no good you getting to position #1 in Google for the keyword “cricket” if the results come from a US datacenter, and at the same time wallow down at position #100 for UK searchers! The Brits would never find your site and the Americans would just wish they hadn’t found it.
So find yourself a fast UK web hosting company and have your UK-centric sites hosted over there. One added benefit is that your pages will load faster for the British searchers, and rumors abound about Google taking account of page load speeds in recent updates to their algorithm. So this is good for your British audience and potentially for your search engine rankings also.
Another way to help your site for the UK is to choose a co.uk domain name rather than a dotcom. Whether this has any real measurable effect in terms of influencing your rankings on UK datacenters is debatable though.
So for several reasons, as an internet or affiliate marketer hoping to build trusted sites and earn high Google rankings, it pays to have several accounts, which includes finding the best UK web hosting possible, alongside your normal US based hosting account or accounts.
